It all spawned from a simple idea. The awesome guys from Kernl wanted to create a way to make purchasing anything and everything a more personal experience. What did they have in mind? Video stories. We teamed up with Kernl to help them make this concept a reality.
How can we revolutionize the way people and brands sell things? What would it look like to have the actual story behind a product become a regular element in the purchase process? Our challenge was to make buying and selling more personal and fun.
In a sense, these video stories are commercials for products. We gave creators a full set of tools to make their videos most compelling - clip editing, painting, emojis, text overlays, and tagging.
We crafted a homepage feed with categorized content including featured stories, stories near you, and trending topics. Once viewing a story, users can simply swipe up to hop to the next story.
The purchasing process is streamlined by utilizing Apple Pay as a default payment method within the story context to capitalize on quick transactions. For in person sales, Kernl automatically sets up a direct message between buyer and seller.